I noticed it lasting all day without budging, fading, or feeling dry on my skin. I saw some reviews stating it sat atop the skin, but I think it looked really natural. It really does feel lightweight on the skin. To my pleasant surprise, the stick wasn’t as heavy, and I think I like it even better than the liquid. I like that foundation a lot, but I’m not a full-coverage girl day to day. Initially I thought this was going to be really thick and full coverage like Wet ‘n Wild’s liquid Photo Focus foundation. I was able to find a good shade match for me, the lightest shade ‘Alabaster.’ For example, the Maybelline Super Stay didn’t launch a ton of shades, but there was a lot of range in the color selection. It could be different IRL, but I think the shade range lacks in diversity. However, the swatches online seem like it focuses heavily on those medium shades and lack in tan and deep shades. There’s 21 shades, which is a fairly decent amount for the drugstore, in my opinion. For maximum coverage, use a dense brush and build where needed. The brush I prefer the WW Photo Focus foundation with is my Sephora Pro Airbrush #55, which is a dome shaped brush with longer bristles. Naturally, you get a more subtle level of coverage with a sponge, but it looked flawless. I applied it with both a brush and a beauty sponge, and liked the finish both ways. I’d say this is a solid medium coverage that’s buildable. Once applied on the skin, I do agree that it blends to a matte finish but not in a chalky way. However, even though it’s stiff and tugs just a bit, it blends out easily onto the skin. The formula is stiffer than I thought it was going to be it’s not as creamy as the MUFE formula. So you get nearly as much product in the Photo Focus foundation stick as you do in the Hourglass Vanish Stick for a drastically lower price tag - which is awesome! But only if it’s good. For comparison sake, here’s how the WW Photo Focus stick compares in size to some other stick foundations:
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